NHL podcast: Logo guru on creative process, polarizing rollouts, Seattle
theScore
Welcome to Puck Pursuit, a weekly interview-style podcast hosted by John Matisz, theScore's national hockey writer.
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Todd Radom, a longtime graphic designer in the sports industry, joins this week's show to discuss a variety of branding-related topics, including:
- Taking a team logo from a rough idea to a finished product
- Influence of nostalgia on sports branding and merchandise
- Name, logo, and color ideas for Seattle's NHL franchise
- General do's and don'ts of sports logo and uniform design
- Islanders' "Fisherman," Sabres' "Buffalo Slug," Mighty Ducks' "Wild Wing"
... and more!