Brady was the top-selling player across all sports on Fanatics on Friday while the Buccaneers were the top-selling NFL team, a spokesperson for the online retailer said, according to Tom Barrabi of FOX Business.
The quarterback's day-over-day jersey sales were up 900% on Fanatics, while more Bucs gear was sold by the retailer on Friday than in the past two weeks combined, per The Athletic's Alicia Jessop.
However, Buccanneers fans still don't know which number Brady will wear in 2020. Tampa Bay wide receiver Chris Godwin has worn the signal-caller's No. 12 since being drafted by the franchise in 2017.
"We haven't talked about it," Godwin said. "We talked briefly, but hadn't mentioned that at all. Obviously, if he doesn't want it or isn't making a big deal about it, I'm definitely going to keep it. But we'll see how that goes."