Report: PIF searching for new LIV Golf CEO
Saudi Arabia's Public Investment Fund has been searching for a new LIV Golf CEO in recent months, sources told Sports Business Journal's Josh Carpenter.
LIV's current CEO, Greg Norman, is expected to stay on with the golf league in a different role, Carpenter adds.
Norman has been controversial as CEO, publicly clashing with multiple people, including Rory McIlroy and Tiger Woods.
McIlroy said in November 2022 that Norman had to leave LIV for the PGA TOUR to be able to "mend fences" with the rival tour. Woods followed those comments by saying that "Greg has to go" before the two sides meet.
However, the PGA TOUR remains in talks with the PIF after the sides shockingly announced a framework agreement in June 2023.
Odgers Berndtson, the firm contracted by LIV to search for a new CEO, has looked to established sports business executives to fill the position, according to Carpenter. Big 12 commissioner Brett Yormark was reportedly targeted early in the process, but talks with the 58-year-old didn't progress.
LIV completed its third season in September. Jon Rahm won the individual title this year after departing the PGA TOUR in a stunning move last December.
A PGA-LIV showdown is set for Dec. 17. Scottie Scheffler and Rory McIlroy will take on Bryson DeChambeau and Brooks Koepka in the TV event.