De'Aaron Fox's 1st signature sneaker with Curry Brand unveiled
De'Aaron Fox's new signature shoe will arrive in time for the holidays.
Curry Brand officially unveiled the Sacramento Kings star's first signature sneaker, the Curry Fox 1, on Tuesday ahead of its Dec. 6 release date. It will debut in a blue and orange colorway inspired by Fox's favorite holiday movie, "Jingle Jangle: A Christmas Journey."
Two additional colorways will be released later in December, including a tribute to the Kings' beam, according to Andy Lindquist of NBC Bay Area.
Curry Brand has officially unveiled De’Aaron Fox’s first signature sneaker with the brand 🙌
— B/R Kicks (@brkicks) November 19, 2024
The shoe is set to drop on December 6 in the “Happy Fox Day” colorway- inspired by Fox’s love for Christmas and his favorite holiday movie, Jingle Jangle. pic.twitter.com/B82cC9w7A7
Fox signed with Curry Brand in 2023, becoming the first signature athlete to join Stephen Curry's Under Armour subsidiary.
"De'Aaron made sure that he was involved with every step of the process," Curry said of Fox's sneaker in a press release. "From the sketches and wear-testing to developing the various colorways, this whole process is a fun journey, especially when you're working on creating your first signature shoe.
"He took his own approach with it in the Fox 1 and made it his own, adding his personal touches with his background and his story."
Fox is averaging 28.8 points, 5.7 assists, and 5.0 rebounds through 15 games this season, his eighth with the Kings.