Harvard Business School offering course that includes WWE case study
Students at the Harvard Business School will be delving into WWE as part of an upcoming course.
WWE announced Tuesday that a case study on the company will be included in professor Anita Elberse's course "The Business of Entertainment, Media, and Sports," beginning this fall.
"The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent," WWE said.
.@WWE has been a force in live entertainment, television production, and digital content in its 40+ year history. Thrilled that Professor @anitaelberse will highlight our innovations and challenges as a case study for her @HarvardHBS class this fall. pic.twitter.com/ICaNmp6Qze
— Triple H (@TripleH) June 18, 2019
The course - enrolled by 180 second-year Master of Business Administration students - will also cover major sports and entertainment brands such as The Walt Disney Studios, NBCUniversal, and Nike, along with personalities like Dwayne "The Rock" Johnson and LeBron James.
HEADLINES
- The Indie God Matt Cardona Reportedly Injured - Wrestling Inc.
- Bully Ray Addresses WWE Not Selling Out Monday's Raw - Wrestling Inc.
- The Undertaker Discusses The 'Closure' He Got From WWE WrestleMania 40 - Wrestling Inc.
- WWE Raw Viewership & Ratings Report: 4/15/24 - Wrestling Inc.
- WWE Star Logan Paul Announces He's Going To Be A Father - Wrestling Inc.