LeBron took to Twitter after his phone crashed, much to the dismay of Samsung

LeBron James experienced a common horror of the 21st century on Wednesday when his smartphone crashed, taking all of his contacts and data with it.

James turned to Twitter to express how distraught he was over his Samsung phone crashing, which would be fine except for one thing: he is Samsung's most famous spokesperson.

The tweet was quickly deleted, but not before some intrepid followers grabbed a screenshot to immortalize the brand faux-pas.

For his part, James shrugged off the situation and said things were "all good" between him and Samsung.