theScore BET and Golf Canada Announce Multi-Year Partnership Extension
theScore BET to Continue as Exclusive Official Gaming Partner of Canada’s Premier Men’s and Women’s Golf Championships
TORONTO (May 29, 2024) -- PENN Entertainment (“PENN” or the “Company”) announced today that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET to continue as the organization’s exclusive Official Gaming Partner. The partnership includes sponsorship of Canada’s marquee national golf championships, the RBC Canadian Open and CPKC Women’s Open.
The agreement provides theScore BET with access to activate across Golf Canada’s high-profile events and large digital footprint. Over the last three years since the partnership commenced, theScore BET has created unique and highly engaging on-course activations across Golf Canada events, including theScore BET Skyline Seats, Hole Zero and the Greenside Lounge.
“Golf Canada has been a tremendous partner over the last three years and we are extremely pleased to extend our relationship,” said Jason Birney, Vice President of Operations, PENN Interactive. “The RBC Canadian Open and CPKC Women’s Open are foundational, best-in-class events that we’re proud to align theScore BET brand with. Through our sponsorship and creative on-site activations, we look forward to providing golf fans with unique and memorable experiences in the years ahead.”
“We are thrilled to have theScore BET continue as Golf Canada’s Official Gaming Partner,” said Craig Sharp, Golf Canada’s Senior Director, Partnerships. “theScore BET has consistently elevated the spectator experience at our National Open Championships and we look forward to integrating their innovative and exciting fan engagements as we continue our partnership.”
The deal provides theScore BET with access to digital marketing opportunities around both tournaments and through Golf Canada’s database. The 2024 RBC Canadian Open takes place this week at Hamilton Golf and Country Club and theScore BET will be on site with its popular Members Lounge located in The Rink at the 13th hole. The Members Lounge offers theScore BET account holders access to a reserved space with amenities and great views of the course.
The 2025 RBC Canadian Open will take place at TPC Toronto at Osprey Valley in Caledon, Ont. and the 2025 CPKC Women’s Open will take place at Mississaugua Golf and Country Club in Mississauga, Ont.
About theScore BET
theScore BET, a wholly owned subsidiary of PENN Entertainment (Nasdaq: PENN), is a natively built mobile Sportsbook and Casino product available in Ontario. Available on mobile and desktop, theScore BET delivers an immersive and holistic mobile sports betting experience, including a comprehensive range of pregame and in-play bet types across all major sports leagues and events. It uniquely integrates with the company’s flagship media app, theScore, to provide a suite of cutting-edge features that seamlessly bring media and betting together in one ecosystem. theScore BET is regulated by the Alcohol and Gaming Commission of Ontario and operates in Ontario pursuant to an operating agreement with iGaming Ontario. theScore BET is an RG Check accredited operator and is committed to making gaming safe and fun for its players.
ABOUT GOLF CANADA
Golf Canada is the National Sports Federation and governing body for golf in Canada representing more than 340,100 golfers and 1,505 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to increase Canadian participation and excellence in golf. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca/