Lamar Jackson merchandise tops Fanatics' Cyber Monday sales

Baltimore Ravens quarterback Lamar Jackson dominated Cyber Monday.

Jackson outsold every other athlete in total merchandise on Fanatics during the online shopping holiday, a company official told ESPN's Adam Schefter, though the retailer's top-selling single item for Cyber Monday was the Tom Brady jersey.

The 22-year-old Jackson has led the Ravens to an AFC North-leading 10-2 record this season and is the current front-runner to win MVP.