Jordan, Buss, 2 other NBA owners launch premium tequila brand
ROBYN BECK / AFP / Getty
A group of NBA heavyweights is entering the premium tequila business.
Charlotte Hornets owner Michael Jordan, Los Angeles Lakers president Jeanie Buss, Milwaukee Bucks co-owner Wesley Edens, and Boston Celtics governor Wyc Grousbeck and wife Emilia Fazzalari are launching Cincoro Tequila this month.
The group of power brokers came up with the idea after a 2016 dinner when they discovered a mutual fondness for the agave-based alcoholic beverage.
Cincoro offers four versions, retailing from $70 a bottle for unaged tequila to $1,600 "extra Anejo" that's been aged 40-44 months.
HEADLINES
- Report: Anthony Davis targeting games vs. Knicks, Magic for return
- Murray scores 39, Nuggets end Rockets' 9-game winning streak
- Wiggins drops 42, Heat beat Hornets to snap 10-game losing streak
- Butler downplays Miami return: 'That's so far behind me now'
- 3 lottery tweaks that would address the NBA's tanking problem
Advertisement