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UFC parent company going public

Josh Hedges/Zuffa LLC / UFC / Getty

The UFC's parent company, Endeavor, declared its intention Thursday to go public, according to Paul Bond and Rebecca Sun of The Hollywood Reporter.

Endeavor plans to be listed on the New York Stock Exchange as "EDR." It released forms outlining numerous entertainment partnerships which helped the company generate $3.61 billion in revenue last year - a net income of $100.1 million after adjustments.

The media company purchased the UFC in 2016 for $4.025 billion; it was valued at $4 billion in 2018, though president Dana White recently said that figure has grown to $7 billion. The promotion's former owners previously resisted multiple offers to go public.

Earlier this year, the UFC agreed to a new long-term broadcast deal with ESPN.

Endeavor has yet to disclose how much it intends to raise in its IPO or how it will be valued, but insiders believe the organization is attempting to raise roughly $500 million at a valuation of over $6 billion.

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