Report: Liverpool negotiating Nike deal worth more than £750M

Liverpool are negotiating a long-term kit deal with Nike that's expected to eclipse the Premier League-record £750-million agreement between rivals Manchester United and Adidas, sources told ESPN FC's Mark Ogden.

Liverpool's current partnership with New Balance - worth a reported £45 million a year - will expire at the end of the 2019-20 campaign. The U.S. manufacturer apparently has a clause that allows it to match any outside offers, but the enormity of Liverpool's prospective deal with Nike would likely make it difficult to counter.

The Reds also held talks with Puma and Adidas, according to Ogden.

Barcelona's 10-year, £1-billion deal with Nike leads the way, with Real Madrid reportedly earning £980 million over the same term with Adidas.

Liverpool, who are chasing a first-ever Premier League title, showcased their financial strength with a pre-tax profit of £125 million for the year ending in May 2018.