PHOTO: Rob Gronkowski launches line of hot sauce
New England Patriots tight end Rob Gronkowski is venturing into the business of hot sauce.
The sauce - simply called Gronk's Hot Sauce - is marketed by PLB Sports, the company behind Gronk Flakes cereal. The company came up with the idea for the hot sauce with the help of Gronkowski's father and brothers.
"He's just got that personality that just makes you stop," PLB account manager Doug Ritchart told ESPN's Darren Rovell.
PLB, company that produces Gronk Flakes cereal has launched a Gronk hot sauce to sell in New England pic.twitter.com/xS2EjsRFah
— Darren Rovell (@darrenrovell) September 4, 2015
Gronk's Hot Sauce will retail for between $3 and $4, with a portion of the proceeds supporting the Gronk Nation Youth Foundation. It will be sold online and in Stop & Shop and Big Y supermarkets in New England.