Hockey Canada unveiled three separate jerseys to be worn by the men's, women's and sledge teams at the 2014 Olympic Games in Sochi.
Hockey Canada’s president and CEO Bob Nicholson:
The new Olympic and Paralympic jersey is an emblem of Canada’s passion for hockey. Not only are we proud of the athletes who wear the jersey, but I encourage all Canadians to wear it to show support for our players. These jerseys are distinctly Canadian and will ignite our nation’s pride each time Canada’s athletes take to the ice to represent their country and the Canadian Olympic and Paralympic teams.
Canadian Olympic Committee president Marcel Aubut:
Canadians have been undeniably captivated by the Canadian hockey jersey for generations. For many, the red and white are not mere colours and the maple leaf is not just another symbol; rather, it has become a part of our very own identity. It stands as a reminder that despite our perceived differences, we as a nation share a passion and a tradition with the capacity to unite regions, languages and cultures.
In the official press release, Hockey Canada offered the following information on each jersey.
The iconic red jersey celebrates the rich history of hockey in Canada. From the vintage-inspired logo on the new lightweight front crest to the Canadian flag on the sleeve and the maple leaf graphics on the shoulders, the new jersey represents Canada from top to bottom.
Unmistakably Canadian, the white jersey is the perfect complement to the red. With ‘Canada’ standing out proudly in red on the white background of the front logo and the country’s colours flowing through the asymmetrical stripe on the left arm, this jersey is a perfect representation of the pride Canadians feel when it comes to hockey
To round out the exciting collection of jerseys for the 2014 Olympic and Paralympic Winter Games, Hockey Canada chose to add a black third jersey. Inspired by memorable vintage Team Canada jerseys, this jersey will inspire our Olympians to win again. The bold ‘Canada’ word mark on the chest reminds the world of Canada’s hockey heritage, while the gold piping on the badges and gold maple leaf on the shoulders remind the world of Canada’s goal to win gold medals in Sochi.
All three were leaked at some point in the past month, and have elicited various reactions from the hockey community. Team Canada, of course, will ultimately be judged by the color of the medal worn at the end of the tournament, and not the look of the jerseys worn throughout.