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Wisconsin announces 10-year partnership with Under Armour

Jeff Hanisch / USA TODAY Sports

Wisconsin will be decked out in Under Armour gear for at least the next 10 years, as both parties announced the decade-long partnership Friday.

As part of the deal, Under Armour will design and supply the footwear, apparel, and accessories for training and game-day uniforms for all 23 of the school's varsity programs.

"The University of Wisconsin is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and successful athletic programs in the country to help elevate the performance of all Badgers with innovative footwear and apparel," said Kevin Plank, founder and CEO of Under Armour.

The new partnership continues to strengthen Under Armour’s grip on collegiate athletics.

Wisconsin becomes the 32nd Division I all-school partnership for Under Armour.

"I am absolutely thrilled about our new partnership with Under Armour," said Wisconsin athletic director Barry Alvarez.

"Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team."

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