Chevrolet becomes 3rd major sponsor of Daytona Rising

DAYTONA BEACH, Fla. - Chevrolet is the latest sponsor of Daytona International Speedway's redevelopment project.

The American automaker announced a multi-year deal Wednesday to become one of five major sponsors of Daytona Rising, the $400 million facelift taking place at NASCAR's most famous track.

Chevrolet will have naming rights to one of five fan injectors at Daytona. Toyota and Florida Hospital already agreed to sponsor two injectors, leaving two naming-rights deals to be struck before the makeover is complete in January.

The redesigned entry will include more than 20,000 square feet of new vehicle displays for Chevy as well as a fan engagement experience that spans four concourse levels. Chevrolet also will have branding rights for one of the ''neighborhoods'' located near its injector. Each football field-sized neighborhood will feature retail and dining areas.