Biffle lands new primary sponsor for 2015 season

Roush Fenway Racing announced Wednesday afternoon that cracker brand Cheez-It will serve as primary sponsor for Greg Biffle in selected races starting next season.

Roush and Cheez-It (whose parent company is Kellogg) released a video to share the news:

“It’s going to really be great to have Cheez-It on the car next season,” said Biffle in a statement. “The Cheez-It cars have always looked really good on the track and they are going to look even better with the No. 16 on the side.”

Biffle currently sits 14th in the Sprint Cup Series point standings. He qualified for this year's Chase, his sixth in the last seven years, but was eliminated in the first round.